How Does The Kroger and Alibaba Partnership Affect The Ecommerce Landscape?

Two big names in the world of traditional retail and e-commerce were linked in recent news. Kroger announced a partnership with Chinese internet giant Alibaba, specifically to open an online storefront on Alibaba’s platform for international brands, Tmall Global. This first move into overseas sales is part of grocer’s online retail push. We’ll look at what this means for each company, and for the ecommerce landscape in general – and what can we learn from other organizations in this space?

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Walmart & Microsoft Team Up To Take On Amazon

The new Walmart/Microsoft deal was the most important event in retail last month, consequently stealing the show from Amazon Prime Day. While Amazon started as a tech company and then grew into a hybrid online/brick & mortar store model, Walmart had everything to catch up on when it came to technology, digital transformation, and innovation. Microsoft is the strongest partner to close these gaps and lead the way to Walmart’s ecommerce innovation projects.

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Data Is Transforming Retailer and CPG Ecommerce Decision Making

There is a lot of data out there, but if it’s not used correctly, it is not really a competitive advantage. Decision making for retailers and CPGs has changed tremendously as the amount of data available and the processing power of computers has increased. We’ll look at the factors contributing to this change, as well as insights into what this means on a practical level and what the future may hold.

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The New Ecommerce Frontier In India

The continuing battle between ecommerce heavyweights Amazon and Walmart has focused primarily on their maneuvering in their home country, the United States. While this campaign continues to rage, this conflict is being played out globally, and the new frontier that pitches these 2 heavyweights against each other is the world’s biggest democracy: India.

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Impulse Buying in an e-commerce Environment

One of the biggest challenges for Consumer Packaged Goods (CPG) companies, is how to tap into impulse buying in an e-commerce environment. In traditional retail, this has been a key driver of CPG sales, and brands invest significant amounts into merchandising product placement, especially next to the cashier to grab on the way out.

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