Data Is Transforming Retailer and CPG Ecommerce Decision Making

There is a lot of data out there, but if it’s not used correctly, it is not really a competitive advantage. Decision making for retailers and CPGs has changed tremendously as the amount of data available and the processing power of computers has increased. We’ll look at the factors contributing to this change, as well as insights into what this means on a practical level and what the future may hold.

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The New Ecommerce Frontier In India

The continuing battle between ecommerce heavyweights Amazon and Walmart has focused primarily on their maneuvering in their home country, the United States. While this campaign continues to rage, this conflict is being played out globally, and the new frontier that pitches these 2 heavyweights against each other is the world’s biggest democracy: India.

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Impulse Buying in an e-commerce Environment

One of the biggest challenges for Consumer Packaged Goods (CPG) companies, is how to tap into impulse buying in an e-commerce environment. In traditional retail, this has been a key driver of CPG sales, and brands invest significant amounts into merchandising product placement, especially next to the cashier to grab on the way out.

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Toys ‘r Us, Dick’s Sporting Goods, And What It Takes To Survive: A Cautionary Tale

Toys ‘R Us has come crashing down, as irresistible – and arguably inevitable – forces brought the household name to the edge of oblivion.  What caused this? How can companies guard against this? What impact does this have on companies both online and off?

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Amazon’s Next Big Move

When it comes to e-commerce, there’s no doubt that Amazon is king – at least for now. They are so big, so influential, that what they do impacts the entire market. More than this, people follow Jeff Bezos’ company because they have continued to make successful moves into new areas, identifying new opportunities and new markets, and even creating some of these markets themselves.

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E-COMMERCE AND THE GLOBAL EXPANSION TREND

There has been a lot of focus on what has been unfolding in the US retail sector recently, whether it’s been the decline of Sears or the dominance of Amazon. It’s not just Western companies looking east that’s grabbing headlines. Chinese retailer JD.com is eyeing expansion in Europe, and has Amazon’s dominance there firmly in its sights.

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