TRULY UNDERSTANDING CONSUMER JOURNEYS

What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.

Continue reading

INCREASE YOUR CONVERSIONS NOW

Increasing conversion rates is a powerful multiplier for your business. What are some of the factors that influence this key ratio? Critical elements here are setting a competitive price point, ensuring that you have the product in stock, having top-notch content, being on top of SEO- keywords, and bringing the right traffic, in volume, to your store.

Continue reading

Amazon’s Prime Day top-selling items

On Tuesday, Amazon held its annual Prime Day, and the results didn’t disappoint. It was the biggest day of sales in its history.
The 30-hour event generated a 60% jump in sales from last year, and it was no surprise that Amazon products lead the top selling items with Echo Dot smart speaker topping the list.

Continue reading

Are you getting the insights you need?

Understanding where your users are coming from, and making improvements at the top of the funnel, is certainly important. Unlike other companies that provide this information, and focus on increasing site visits, Market Beyond focuses on increasing conversion in the middle and lower parts of funnel by providing these product-level insights that are available …

Continue reading

Measure Your E-Commerce Market Share

When most e-commerce transactions are not taking place on your retail site, how will you really know how to measure your product market share and conversion? Moreover, how can you measure the market share and conversion of competing products? In the absence of a single reliable intelligence data source, it becomes almost impossible to …

Continue reading

Fashion Sneakers Market Share

The fashion sneaker market is booming with Nike and Adidas competition rises to new levels. In a recent article by Richard Weiss and Thomas Muiler on Bloomberg Adidas CEO Kasper Rorsted says “focusing on fast-fashion and stripping away non-core businesses like golf and hockey will increase profit more than expected, lifting the shares to a record” …

Continue reading

PRODUCT MANAGEMENT THAT TAKES YOUR BUSINESS TO NEW HEIGHTS

With real-time product-level intelligence, you can now leverage the hottest trends and consumer preferences. Know which product features are working for you, and which need some work. Measure and act in a matter of hours, without having to wait weeks or even months.

Continue reading