One of the biggest challenges for Consumer Packaged Goods (CPG) companies, is how to tap into impulse buying in an e-commerce environment. In traditional retail, this has been a key driver of CPG sales, and brands invest significant amounts into merchandising product placement, especially next to the cashier to grab on the way out.
How is traditional retail fairing, particularly in the face of the eTail explosion? Is there a future, who is struggling, and who is doing well…and what insights can be gained for both traditional retailers and ecommerce e-tailers, as we look ahead to the rest of 2018 – and beyond?
March 23, 2018, marked the start of what’s been called “the biggest, if saddest, Toys ‘R Us sale ever”. It’s the closing-down sale of a brand that has a special place in every kid’s heart, as it liquidates all its stores, roughly 700 of them in the US including Babies ‘R Us locations.
Toys ‘R Us has come crashing down, as irresistible – and arguably inevitable – forces brought the household name to the edge of oblivion. What caused this? How can companies guard against this? What impact does this have on companies both online and off?
When it comes to e-commerce, there’s no doubt that Amazon is king – at least for now. They are so big, so influential, that what they do impacts the entire market. More than this, people follow Jeff Bezos’ company because they have continued to make successful moves into new areas, identifying new opportunities and new markets, and even creating some of these markets themselves.
There has been a lot of focus on what has been unfolding in the US retail sector recently, whether it’s been the decline of Sears or the dominance of Amazon. It’s not just Western companies looking east that’s grabbing headlines. Chinese retailer JD.com is eyeing expansion in Europe, and has Amazon’s dominance there firmly in its sights.
Our comprehensive report on the Holiday Shopping Season of 2017 had some fascinating insights. Experts have noted that perhaps most surprising was Amazon’s bigger-than-expected gains, and their dominance over the e-commerce ecosystem. Here, we’ll unpack this to get a deeper understanding of what they are doing right, and how you can benefit.
Machines are going to level the e-commerce playing field, and allow almost any participant to compete smartly with the likes of Amazon and Alibaba, as well as enabling the likes of Walmart and eBay to win back hundreds of millions of dollars every month from Amazon.
Retail has really come a long way, and is on the forefront of the intersection between tech and commerce. This has become a battleground, where the stakes are high – trillions of dollars in revenues – and the competitors are constantly trying to outwit and outflank each other to achieve global domination. Here, we’ll look at some of the moves, both strategic and tactical, that are going down in this exciting war for wallets.