Brands

Impulse Buying in an e-commerce Environment

One of the biggest challenges for Consumer Packaged Goods (CPG) companies, is how to tap into impulse buying in an e-commerce environment. In traditional retail, this has been a key driver of CPG sales, and brands invest significant amounts into merchandising product placement, especially next to the cashier to grab on the way out.

Continue reading

Black Friday is Now a Global E-Commerce Phenomenon

Amazon’s Black Friday sales hit a record high of $2.4B across its three major sites in the US, UK and Germany. The US market dominated, as could be expected, hitting $1.8bn in sales; at peak hour, which was 1pm EST, there were 2m transactions taking place.

Continue reading

TRULY UNDERSTANDING CONSUMER JOURNEYS

What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.

Continue reading

INCREASE YOUR CONVERSIONS NOW

Increasing conversion rates is a powerful multiplier for your business. What are some of the factors that influence this key ratio? Critical elements here are setting a competitive price point, ensuring that you have the product in stock, having top-notch content, being on top of SEO- keywords, and bringing the right traffic, in volume, to your store.

Continue reading

BUILDING AN E-COMMERCE MACHINE

Market Beyond gives you product-level insights that increase conversion and are actionable, which means you can reduce time-to-act from weeks and months, to just hours. Boost e-commerce team efficiency by optimizing marketing, content, pricing, promotions, and supply chain. Now you can put extra focus on your top revenue generating products, and let your business fly.

Continue reading
Groceryshop

Groceryshop

OCTOBER 28-31, 2018, ARIA, LAS VEGAS
A One-of-a-Kind, Three-Day Innovation Event on Disruptive Trends, Technologies & Business Models in Grocery & CPG: Everything You Need to Know to Win.
GET A DEMO & MEET OUR TEAM