CPG

The Massive Growth of Grocery Deliveries Continues to Impact eCommerce

Online grocery deliveries continue to have a massive impact on the ecommerce ecosystem. This market is estimated to be worth $17.5bn and is growing actively with 5.5% of grocery shopping is done online. In 4 years’ time, 10% of all grocery sales will take place online. For any business in the ecommerce space, getting a deep understanding of these trends can be a catalyst to further success. With such a massive market, the opportunities are more than appealing.

Grocery Ecommerce Market

Grocery Ecommerce – The Multi-Billion Dollar Market

The ecommerce Grocery landscape has become one of the hottest areas of ecommerce today. Grocery ecommerce is set to outgrow in-store sales tenfold, and by 2022, nearly one-tenth of total grocery sales will be online. Early dominance of this space by players like Amazon has proven that data-driven insights are the key to carving out success in this highly competitive market. In preparation for the 2018 Groceryshop Las Vegas event, we’ve put together some key ways insights can contribute to success in this multi-billion dollar market.

Walmart & Microsoft Team Up To Take On Amazon

Walmart & Microsoft Team Up To Take On Amazon

The new Walmart/Microsoft deal was the most important event in retail last month, consequently stealing the show from Amazon Prime Day. While Amazon started as a tech company and then grew into a hybrid online/brick & mortar store model, Walmart had everything to catch up on when it came to technology, digital transformation, and innovation. Microsoft is the strongest partner to close these gaps and lead the way to Walmart’s ecommerce innovation projects.

Data Is Transforming Retailer and CPG Ecommerce Decision Making

Data Is Transforming Retailer and CPG Ecommerce Decision Making

There is a lot of data out there, but if it’s not used correctly, it is not really a competitive advantage. Decision making for retailers and CPGs has changed tremendously as the amount of data available and the processing power of computers has increased. We’ll look at the factors contributing to this change, as well as insights into what this means on a practical level and what the future may hold.

Online Grocery Delivery: The Way To Consumer Hearts And Wallets

Online Grocery Delivery: The Way To Consumer Hearts And Wallets

The online retail landscape is expanding across borders, with partnerships and acquisitions designed to strategically outmaneuver the competition. One of the areas that has been most active is deliveries, particularly grocery deliveries.

Battle Of The Titans: Traditional Giant vs Online Kings

It’s been called “the biggest retail battle of our times”, and is being followed closely by consumers and the market alike. Amazon, leading in e-commerce by a long way, is aggressively expanding into physical, brick & mortar sites; and Walmart, for so long the low price kings of the physical store environment, is moving aggressively into the online space.

How CPGs Are Starting To Leverage E-commerce Insights

CPGs and retailers normally have their decision-making processes rooted in the same information available for the non-digital environment and marketplace (brick and mortar retail), but have been pushing partners and new players to provide high quality information for the digital world. McKinsey said it best when they noted that “After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point.”

Truly Understanding Consumer Journeys

What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.

Meet Market Beyond

Meet Market Beyond

January 13-15, 2019 | NYC
We will be attending NRF 2019: Retail’s Big Show - the world’s biggest retail conference, bringing together the largest gathering of industry executives from across the globe. 
Meet Our Team