Customer Journeys

Data Is Transforming Retailer and CPG Ecommerce Decision Making

Data Is Transforming Retailer and CPG Ecommerce Decision Making

There is a lot of data out there, but if it’s not used correctly, it is not really a competitive advantage. Decision making for retailers and CPGs has changed tremendously as the amount of data available and the processing power of computers has increased. We’ll look at the factors contributing to this change, as well as insights into what this means on a practical level and what the future may hold.

Impulse Buying in an e-commerce Environment

Impulse Buying in an e-commerce Environment

One of the biggest challenges for Consumer Packaged Goods (CPG) companies, is how to tap into impulse buying in an e-commerce environment. In traditional retail, this has been a key driver of CPG sales, and brands invest significant amounts into merchandising product placement, especially next to the cashier to grab on the way out.

Mastering the Digital Journey – A Recipe For Ongoing Success

Staying ahead of the competition in the hyper competitive e-commerce market means winning the customer experience battle, and making sure you do what it takes to get shoppers coming back to your site. To get to the top – and to stay there, you have to optimize the digital touchpoints your customers experience, and understand the full customer journey.

Conversion Insights For Your In-Market Traffic

Customers’ online journey involves multiple touchpoints, with each step leading further down the conversion funnel. From in-market traffic first showing an interest in your product, to making the final purchase, this customer journey consists of many of these steps and specific touchpoints. Measuring, understanding, and reacting to these can make all the difference in becoming … Continue reading “Conversion Insights For Your In-Market Traffic”

Truly Understanding Consumer Journeys

What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.

Ahead of Holiday Season 2018

Ahead of Holiday Season 2018

What about Black Fridays past signals about the holiday's future?
Stay ahead of Holiday Shopping Season 2018 by looking back at what unfolded this time last year. Including Top Brands, Top Categories, Key Takeaways, and more!
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