market share

Ahead of Black Friday and Holiday Season 2018

Ahead of Black Friday & Holiday Season 2018

Just before we begin Holiday Season 2018, we wanted to look back over last year to help set expectations for the months ahead. We’ve cherry-picked the most interesting ecommerce stats from 2017 to see how well the industry performed, how it’s affected by the holiday season and try to determine who will be the winners and losers of this years season.

FASHION SNEAKERS MARKET SHARE

Fashion Sneakers Market Share

The fashion sneaker market is booming with Nike and Adidas competition rises to new levels. In a recent article by Richard Weiss and Thomas Muiler on Bloomberg Adidas CEO Kasper Rorsted says “focusing on fast-fashion and stripping away non-core businesses like golf and hockey will increase profit more than expected, lifting the shares to a record” …

How CPGs Are Starting To Leverage E-commerce Insights

CPGs and retailers normally have their decision-making processes rooted in the same information available for the non-digital environment and marketplace (brick and mortar retail), but have been pushing partners and new players to provide high quality information for the digital world. McKinsey said it best when they noted that “After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point.”

Market Share – What Do I Need To Know

You’re asking key questions: “What is my competition selling? At what conversion to sale, and through which channels? What is the real demand level for my products and categories, and am I underperforming?”

The Market Beyond

Measure Your E-Commerce Market Share

When most e-commerce transactions are not taking place on your retail site, how will you really know how to measure your product market share and conversion? Moreover, how can you measure the market share and conversion of competing products? In the absence of a single reliable intelligence data source, it becomes almost impossible to …

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Ahead of Holiday Season 2018

Ahead of Holiday Season 2018

What about Black Fridays past signals about the holiday's future?
Stay ahead of Holiday Shopping Season 2018 by looking back at what unfolded this time last year. Including Top Brands, Top Categories, Key Takeaways, and more!
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