How Does the Kroger and Alibaba Partnership Affect the Ecommerce Landscape?
Two big names in the world of traditional retail and e-commerce were linked in recent news. Kroger announced a partnership with Chinese internet giant Alibaba, specifically to open an online storefront on Alibaba’s platform for international brands, Tmall Global. This first move into overseas sales is part of grocer’s online retail push. We’ll look at what this means for each company, and for the ecommerce landscape in general – and what can we learn from other organizations in this space?