Capture and report product and category level market share down to specific demographic groups.
Measure customer leakage and brand switching, understand your product-level competition and understand the factors that drive conversion for specific products.
Accurately measure customer loyalty, identifying both overt and covert product-level competition. Provide your business groups with precise actions to take in order to increase the probability of your consumers buying your product next time they shop.
Generate gender and age group segmentation. Understand each demographic’s spend for any product and category in your market.
Map consumer journeys over time and learn how often shoppers buy your products versus an alternative. Understand which products consumers buy together, or even near the time they bought your products.