There is a lot of data out there, but if it’s not used correctly, it is not really a competitive advantage. Decision making for retailers and CPGs has changed tremendously as the amount of data available and the processing power of computers has increased. We’ll look at the factors contributing to this change, as well as insights into what this means on a practical level and what the future may hold.
Toys ‘R Us has come crashing down, as irresistible – and arguably inevitable – forces brought the household name to the edge of oblivion. What caused this? How can companies guard against this? What impact does this have on companies both online and off?
When it comes to e-commerce, there’s no doubt that Amazon is king – at least for now. They are so big, so influential, that what they do impacts the entire market. More than this, people follow Jeff Bezos’ company because they have continued to make successful moves into new areas, identifying new opportunities and new markets, and even creating some of these markets themselves.
Our comprehensive report on the Holiday Shopping Season of 2017 had some fascinating insights. Experts have noted that perhaps most surprising was Amazon’s bigger-than-expected gains, and their dominance over the e-commerce ecosystem. Here, we’ll unpack this to get a deeper understanding of what they are doing right, and how you can benefit.
Retail has really come a long way, and is on the forefront of the intersection between tech and commerce. This has become a battleground, where the stakes are high – trillions of dollars in revenues – and the competitors are constantly trying to outwit and outflank each other to achieve global domination. Here, we’ll look at some of the moves, both strategic and tactical, that are going down in this exciting war for wallets.
Many e-commerce intelligence solutions use ratings and reviews as a mechanism to predict things like seller performance, or sales of a product or brand. A common algorithm used in such products predicts sales performance based on reviews received. With what can be described as an epidemic of fake reviews affecting the major platforms, this metric will be wildly inaccurate.
Amazon’s Black Friday sales hit a record high of $2.4B across its three major sites in the US, UK and Germany. The US market dominated, as could be expected, hitting $1.8bn in sales; at peak hour, which was 1pm EST, there were 2m transactions taking place.
Halloween is a great time. It means pumpkins, trick-or-treating, and of course, that time of year when dressing up in ridiculous outfits is completely acceptable! We’ve put together our top 7 Couples Halloween Costumes of 2017, based on online shopping trends. Read on to see Market Beyond’s Top 7 of Halloween 2017: