Our comprehensive report on the Holiday Shopping Season of 2017 had some fascinating insights. Experts have noted that perhaps most surprising was Amazon’s bigger-than-expected gains, and their dominance over the e-commerce ecosystem. Here, we’ll unpack this to get a deeper understanding of what they are doing right, and how you can benefit.
Retail has really come a long way, and is on the forefront of the intersection between tech and commerce. This has become a battleground, where the stakes are high – trillions of dollars in revenues – and the competitors are constantly trying to outwit and outflank each other to achieve global domination. Here, we’ll look at some of the moves, both strategic and tactical, that are going down in this exciting war for wallets.
Many e-commerce intelligence solutions use ratings and reviews as a mechanism to predict things like seller performance, or sales of a product or brand. A common algorithm used in such products predicts sales performance based on reviews received. With what can be described as an epidemic of fake reviews affecting the major platforms, this metric will be wildly inaccurate.
Amazon’s Black Friday sales hit a record high of $2.4B across its three major sites in the US, UK and Germany. The US market dominated, as could be expected, hitting $1.8bn in sales; at peak hour, which was 1pm EST, there were 2m transactions taking place.
Halloween is a great time. It means pumpkins, trick-or-treating, and of course, that time of year when dressing up in ridiculous outfits is completely acceptable! We’ve put together our top 7 Couples Halloween Costumes of 2017, based on online shopping trends. Read on to see Market Beyond’s Top 7 of Halloween 2017:
It’s the ultimate battle, a clash of titans, as two giants line up against each other to decide who takes the lion’s share of a trillion dollar market. Retail powerhouses Amazon and Walmart are poised to fight it out it over the $2 trillion groceries market – the online portion of which is estimated to be over $100bn by 2025.
Staying ahead of the competition in the hyper competitive e-commerce market means winning the customer experience battle, and making sure you do what it takes to get shoppers coming back to your site. To get to the top – and to stay there, you have to optimize the digital touchpoints your customers experience, and understand the full customer journey.
On Tuesday, Amazon held its annual Prime Day, and the results didn’t disappoint. It was the biggest day of sales in its history.
The 30-hour event generated a 60% jump in sales from last year, and it was no surprise that Amazon products lead the top selling items with Echo Dot smart speaker topping the list.
Understanding where your users are coming from, and making improvements at the top of the funnel, is certainly important. Unlike other companies that provide this information, and focus on increasing site visits, Market Beyond focuses on increasing conversion in the middle and lower parts of funnel by providing these product-level insights that are available …