What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.
What if one of your competitors’ products was booming, and you didn’t even know about it? How about if some product is the hottest thing this season, and you don’t even stock it? What if you could gauge demand for any product and any category at any online store – and in real-time?
Increasing conversion rates is a powerful multiplier for your business. What are some of the factors that influence this key ratio? Critical elements here are setting a competitive price point, ensuring that you have the product in stock, having top-notch content, being on top of SEO- keywords, and bringing the right traffic, in volume, to your store.
We provide marketers like you with actionable, real-time, product-level insights, giving you an unfair advantage over your competitors.
Using technology that incorporates deep-learning algorithms, we do the hard work behind the scenes to provide analytics with granularity down to SKU level for millions of products, covering the entire e-market universe and looking at billions of omni-channel e-shopping experiences in real time from across the entire e-shopping world. We enable you to take exact actions on catalogs consisting of millions of products, so that you win market share and reduce time to act from weeks and months – to hours.
By leveraging in-depth insights, you can get actionable, real-time information that will give you the edge over your competitors.
Know more about your market and categories, even down to product-level insights. Understand shopper behavior and the mechanics of comparison shopping, ensuring that you’re the winner when it comes to the $55 Billion spent by shoppers checking competitors’ stores before they make their decision to purchase.
As Category Manager, you can be the engine of a great e-commerce business, and the central player in their success. We help Category Managers identify key insights into buyer behavior and – crucially – enable you to drive growth. We will ensure that you source the right products at the right price, accurately forecast product demand, and promote products with competitive pricing while keeping margins high. All of this in real-time, and at product level.