“Sears is dead”. Such is the impression of retail bloggers such as Retail Archaeology, who have chronicled the fall of the legendary retailer. Business Insider predicts that “failure is a near certainty, according to industry watchers. Analysts are expecting Sears to file for bankruptcy within the next two years, and perhaps much sooner.”
What if one of your competitors’ products was booming, and you didn’t even know about it? How about if some product is the hottest thing this season, and you don’t even stock it? What if you could gauge demand for any product and any category at any online store – and in real-time?
It’s the ultimate battle, a clash of titans, as two giants line up against each other to decide who takes the lion’s share of a trillion dollar market. Retail powerhouses Amazon and Walmart are poised to fight it out it over the $2 trillion groceries market – the online portion of which is estimated to be over $100bn by 2025.
Staying ahead of the competition in the hyper competitive e-commerce market means winning the customer experience battle, and making sure you do what it takes to get shoppers coming back to your site. To get to the top – and to stay there, you have to optimize the digital touchpoints your customers experience, and understand the full customer journey.
What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.
Increasing conversion rates is a powerful multiplier for your business. What are some of the factors that influence this key ratio? Critical elements here are setting a competitive price point, ensuring that you have the product in stock, having top-notch content, being on top of SEO- keywords, and bringing the right traffic, in volume, to your store.
We provide marketers like you with actionable, real-time, product-level insights, giving you an unfair advantage over your competitors.
Using technology that incorporates deep-learning algorithms, we do the hard work behind the scenes to provide analytics with granularity down to SKU level for millions of products, covering the entire e-market universe and looking at billions of omni-channel e-shopping experiences in real time from across the entire e-shopping world. We enable you to take exact actions on catalogs consisting of millions of products, so that you win market share and reduce time to act from weeks and months – to hours.
By leveraging in-depth insights, you can get actionable, real-time information that will give you the edge over your competitors.
Know more about your market and categories, even down to product-level insights. Understand shopper behavior and the mechanics of comparison shopping, ensuring that you’re the winner when it comes to the $55 Billion spent by shoppers checking competitors’ stores before they make their decision to purchase.