CPGs and retailers normally have their decision-making processes rooted in the same information available for the non-digital environment and marketplace (brick and mortar retail), but have been pushing partners and new players to provide high quality information for the digital world. McKinsey said it best when they noted that “After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point.”
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For you and your brand to reach new levels of success, it’s critical that you have the best marketing intelligence tools at your fingertips.