Black Friday 2018 Black Friday 2018

Ahead of Holiday Shopping Season 2018

What about Black Fridays past signals about the holiday's future?
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Just before we begin Holiday Season 2018, we wanted to look back over last year to help set expectations for the months ahead. We’ve cherry-picked the most interesting¬†ecommerce¬†stats from 2017 to see how well the industry performed, how it’s affected by the holiday season and try to determine who will be the winners and losers of this years season.

 

Figure 1: Amazon.com Daily Sales Breakdown

 

Figure 2: Best Performing Brands – Amazon.com

 

Figure 3: Categories Showing the Highest Increases on Black Friday – Amazon.com

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