Ahead of Holiday Shopping Season 2018
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Just before we begin Holiday Season 2018, we wanted to look back over last year to help set expectations for the months ahead. We’ve cherry-picked the most interesting ecommerce stats from 2017 to see how well the industry performed, how it’s affected by the holiday season and try to determine who will be the winners and losers of this years season.
Figure 1: Amazon.com Daily Sales Breakdown
Figure 2: Best Performing Brands – Amazon.com
Figure 3: Categories Showing the Highest Increases on Black Friday – Amazon.com