When it comes to ecommerce, most people automatically think of giants like Amazon, Alibaba or eBay. What if the next big ecommerce play didn’t come from any of the typical ecommerce players? What if it came from a social media phenomenon, like Instagram? Instagram’s foray into ecommerce means that the already-powerful platform will take on even more significance. Find out why this is all set to change, and how will it affect you?
In recent years, the online shopping space has seen the rise of subscription services, and in particular subscription clothing services. Companies like Fabletics, JustFab, and Trunk Club have become household names. One of the leaders in this space is Stitch Fix, whose COO spoke at this year’s ShopTalk. What’s fascinating about this company is its approach to data and online retailing. Stitch Fix’s success has proven how invaluable leveraging data has become in order to achieve critical success. Find out how this model works and why shoppers soon will settle for nothing less.
“Spotlight Series: Going Deep into the Funnel with Market Beyond CEO, Yuval Yifrach”
Omni Talk sits down with our CEO, Yuval Yifrach, to discuss how the insights and analytics we typically associate with bricks-and-mortar operations can now be available via e-commerce too and in even more powerful ways.
You can find the podcast live here and listen via SoundCloud & iTunes.
Enjoy!
Direct to consumer, or D2C, has become a marketing phenomenon thanks to changing online shopping habits. Consumers are now buying everything from toilet paper to toothpaste direct and online. Take a look at some of the top brands succeeding in the D2C route, and what we can learn from them.
For every single online purchase, there’s a war going on behind the scenes for that consumer’s business – eBay vs Amazon. What secret weapon allows one company to succeed while the other fails? Figuring out what affects the consumer’s ultimate “buy” decision could be the difference between success and failure for your business.
Just a few years ago, online retail was by definition innovative. In today’s world, shoppers are used to this medium, and it’s the innovators that are capturing market share. The question is, how can you leverage these market trends in order to maximize your business potential? Read more to find out!
