Tag: Customer Journeys

MASTERING THE DIGITAL JOURNEY – A RECIPE FOR ONGOING SUCCESS

Staying ahead of the competition in the hyper competitive e-commerce market means winning the customer experience battle, and making sure you do what it takes to get shoppers coming back to your site. To get to the top – and to stay there, you have to optimize the digital touchpoints your customers experience, and understand the full customer journey.

Continue reading

TRULY UNDERSTANDING CONSUMER JOURNEYS

What are consumer journeys, and why is it important to understand them? To answer this question, let’s look at a typical consumer looking for a good digital camera on your website. You’ve run a great digital campaign, and the consumer has just found the camera they want on your site. Just before they complete the purchase however, they check Amazon, and compare the product details.

Continue reading